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In 2011, the first year that electric cars were introduced to Americans, there was a sales total of about 17,500 units. Last year, that number tripled to about 53,000. This year looks as if sales will double, and that is why Nissan is optimistic. Obviously, as the market for electric cars grows, so does the addition of new electric car owners, and public awareness of battery-life issues will increase.
In 2011, the electric car dealership, Nissan, had considered leasing battery packs separately but the idea didn’t fly, and they ended up selling or leasing the entire car. Now the 2013 Smart For Two Electric Drive offers buyers the option to buy the car or to lease. Thus being the first car in the country to do so. Smart Electric manager, Mark Webster, quoted that “Ninety percent of the first month’s owners opted for the company’s Battery Assurance Program.”
Presently, it seems that a large percentage of electric car customers are leasing rather than buying their cars. For this reason, Webster has priced the battery lease so it costs the same as the regular lease.
It will be interesting to discover what percentage of car buyers choose to lease the battery as well. It will be interesting to see if battery leasing or the battery assurance program offered by Nissan will increase in popularity over time.
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