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Mercedes Benz, U.S.A. is about to expect 200,000 units from its leased customers under off-lease plans in the near future. It is now the role of Mercedes Benz to find ways to sell these units. Mercedes-Benz, U.S.A. has a total of 365 dealers. It will not be sufficient for these 365 dealers to take care of such increasing volume and thus, non-Mercedes Benz dealers will also be sought help to sell these vehicles. It is appropriate to mention here that Mercedes Benz earlier sold their cars at the lease percentage of 40, 50 and 60.
Companya��s remarketing manager, Stephen Nicholson, said that the company is about to sell a U.S. record high number of 400,000 units by the year 2020. The company sold a total units of 334,344 in the year 2013. Thus, 400,000 units is a record 20 percent increase from the 2013 sold units.
Further, Mercedes Benz adopts non-Mercedes dealer route, not as the first time, as they already had adopted the same route for distributing their vehicles to customers.
Tom Webb, chief economist, Manheim Consulting, said that now, many automobile manufacturers need to adopt remarketing route for distributing their vehicles.
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